Hhhhhh! “About Page” copy is NOT easy to write…
I can’t tell you how long I procrastinated finalizing this page… I second guessed myself, let fear stand in the way and trashed the last 15 drafts (which were all different, by the way).
Do you ever do things like that?
You get excited about an idea, so you start creating it… you work on it for hours, days, weeks or longer, only to end up convincing yourself that it’s total crap and you walk away, leaving it sitting in a folder on your hard drive, collecting virtual dust.
I mean, you’d think with nearly two decades of online business and marketing experience, it would come easy to me… but it doesn’t.
I have the same fears, head trash and insecurities as everyone else, when it comes to writing about… myself.
I mean seriously, does it matter to you that I’ve been doing business online since 1999 or that I’ve been a dedicated student of direct response copywriting since long before that?
…or that I’ve written copy and developed marketing strategies for some of the most successful and well known online marketers and product companies in the world?
How about that I’ve been on the front lines of masterminding and creating dozens of best selling products and many multimillion dollar launches?
Do you care that I’ve worked hand in glove with literally hundreds of business owners over the years, from dozens of diverse markets…?
…And that I’m vastly qualified to help you get in the game and make your mark – by helping you craft your unique brand message, create persuasive product offers, grow your subscriber list and increase your revenue? (Well yeah, you probably care about that part.)
I don’t think talking about me matters nearly as much as YOU. You need help, and guidance and you’re here wondering if I’m the right guy to provide that for you.
(And that, my friend, is a great question.)
I work day-in and day-out, in the trenches doing the bloody knuckle work, through my proprietary “Collaborative Implantation Coaching” process, which is laser focused on core brand development and strategic revenue growth.
That’s what helps me keep my skills sharp and provide you the most valuable coaching experience possible. It also guarantees you walk away with legitimate market ready business assets.
While I’m proud of all of those facts, I’m not sure that kind of “stuff” really gives you a true sense of who I am as a person or if we’d be a good fit to work together.
After all, the story on this page is supposed to be unique, engaging and provide a sense of connection.
I know I’m supposed to speak from the heart, be authentic and just go for it… but those are very broad terms, so let’s see where the story goes from here.
The question that keeps running through my head is:
What parts of my personal life story should I share?
Would it interest you to know that I’ve played the drums nearly my entire life and to this day still consider myself a hack…
…And how before I’d fall asleep at night, as a child, I would apologize to the drums and promise that someday, I’d learn to play them like they were meant to be played, simply out of respect for the instrument.
I am a lifelong student of the things I’m passionate about and I work hard at continuing to develop better skills in those areas.
I LOVE to fish… I dream about retiring to the crystal clear saltwater flats of the Florida Keys, where I can fly fish for tarpon, right in my own backyard!
I also like to cook… I hunt deer… I love the Lord Jesus Christ… and I care deeply about the people I serve.
I’m not looking to be anyone’s guru… I’m not much for small talk and certainly don’t waste my time on thin skinned complainers who expect something for nothing!
If you’re looking for the most direct route to developing consistent high quality leads and sales without sounding like all of those sleazy marketing gurus…
If you’re interested in serving your market, building good will and delivering value in advance of the sale, so your clients buy from you again and again and stick with you long term…
… And you want to position yourself expertly in the market, so you can scale your business quickly…
It’s going to take an investment of time, energy and money to make it happen!
Success doesn’t happen by accident…
…It’s through years of dedicated practice and focused effort I’ve become an experienced, well connected and highly respected direct response copywriter and online marketing strategist, with a top level work ethic…
Owning your life, controlling your time and making a professional living with your ideas and expertise, takes guts and top level support and guidance!
Everyone I know who makes a full time living online, works their ass off and so will you… and I don’t apologize for that. Besides, it’s such a fun and rewarding process!
I am grateful to have a large and growing network of smart, successful and highly ethical people to mastermind and rub shoulders with (And I love to make introductions for my clients).
The last part of my story I’ll share with you today is that I have pretty severe social anxiety, so I do my best to consistently do things that scare me… Action conquers fear!
Plus, I like to lead by example and champion the entrepreneurial spirit.
I learned long ago that being in the game and making your mark means putting yourself out there, so that’s what I do.
But for the record, I’d much rather be home with my wife Janelle and 9 year old daughter Myla, working on projects around our 3.5 acre homestead in the country.
Anyway, I could go on and on in a dozen different directions, but to cut a long story short, I’m right where I want to be and wouldn’t change a thing.
I’d love to help you get to that place in your business too!
And probably much like you, I choose my clients carefully.
That is to say, I have to know beyond a shadow of a doubt that I can produce measurable results with them, before I agree to take them on.
If you’re curious about how we might be able to work together or collaborate on your project, I have three levels of support to offer.
- Small group “Collaborative Implementation Coaching” (the most popular, because it’s finite and specific… asset creation and deployment projects…)
- Personalized 1×1 strategic marketing consulting
- Personalized Email support – high level accountability process to ensure you get stuff done!
- Make Your Mark Video Tips and Business Acceleration Package content FREE (Priceless)
Thanks for taking the time to read a bit about me… Now let’s get to work on helping you get in the game and make your mark!
Feel free to contact me with any questions firstname.lastname@example.org